OVO launches Boost; a new, dedicated pay-as-you-go energy brand
London, 20 September 2017 – Leading UK energy technology company OVO today announces the launch of Boost, a dedicated pay-as-you-go (PAYG) energy brand. Boost is an evolution of OVO Energy’s Smart PAYG+, the UK’s first truly smart prepayment platform, which removed the need for inconvenient card or key top-up systems, and instead lets customers add credit through a smartphone app linked to a smart meter.
Justin Cockerill, Boost MD, said: “Boost is an energy brand built with the belief that our customers can enjoy the freedom to top up their energy when and where they’d like. We want to make life easier and better for our customers, and we’re constantly striving to improve their energy experience. With a dedicated pay-as-you-go brand, we’re able to better serve our pre-pay energy customers, offering fresh thinking and innovative new products and services to meet the unique needs of this market.”
Boost will offer the same game-changing technology and unparalleled levels of customer service expected from an OVO brand, with a fresh new look for customers. The Boost app will allow PAYG customers to easily track energy usage and spending and set up automatic top ups to make their lives easier and reduce energy expenses.
The launch of Boost signifies a key step in OVO’s transition towards becoming a multi-brand, multi-service energy company with a suite of products and services appealing to different customer needs and requirements, collectively underpinned by market-leading customer service and an unwavering commitment to providing innovative and valuable ways to engage with energy.
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OVO is comprised of OVO Energy, the UK’s leading independent energy supplier; grid services technology company VCharge; CORGI HomePlan, the UK’s third largest home services provider; Boost, a dedicated prepayment energy brand; electric vehicle charge point installer, ChargedEV; Indra Renewable Technologies, providers of electric vehicle components and services; and In Home Technology (IHT), a smart meter and technology installation business.
Founded in 2009 by Stephen Fitzpatrick, OVO Energy redesigned the energy experience to be fairer, greener and simpler for all and has attracted nearly 700,000 customers and has been recognised as the uSwitch Energy Supplier of the Year, and ranked as number one in the 2015 and 2016 Which? energy customer satisfaction surveys.
Boost is a dedicated prepayment energy brand founded on the belief that customers want the freedom to top up their energy when and where they’d like. Introduced by OVO in 2017, Boost is an evolution of OVO Energy’s Smart PAYG+, the first truly smart prepayment platform in the UK, removing the need for inconvenient card or key top-up systems, and instead letting customers add credit through a smartphone app linked to a smart meter. Boost offers the same game-changing technology and unparalleled levels of customer service expected from an OVO brand, with a fresh new look for customers.