OVO announces key strategic appointments to marketing and communications teams
3 October, 2016 – One of the UK’s leading independent energy providers OVO today announced two senior appointments to build the company’s award-winning brand and drive its ambitious growth plans. Adam Rostom joins the company as Chief Marketing Officer and Katie Thompson has been appointed as Communications Director.
Adam Rostom will focus on elevating OVO’s brand, growing awareness of its unique customer proposition to bring energy into the 21st century through innovative products and a seamless digital experience. He joins the company in October 2016 from his previous role as Global Category Director for Cordless and Robot Vacuums for British technology company Dyson. He led Dyson to growth rates in excess of 60% for the cordless business in successive years. Previously he was Group Marketing Director at Dyson, leading a team of 150 to deliver global launches of key innovations such as Dyson’s cordless vacuums and Air MultiplierTM fans. Prior to that, he ran marketing for innocent drinks where he came up with the idea for innocent’s Big Knit project. Innocent smoothies are still wearing woolly hats 14 years on. Rostom helped grow the company’s revenues tenfold in his three year tenure there.
“I like disruptors. Companies unafraid to break with conventional thinking and tired rules to bring better products and services to market – the kind people deserve. OVO doesn’t just sell energy. The innovation agenda at OVO is huge. This is an incredible opportunity for me to add to a strong proposition and amplify it. I can’t wait to propel OVO to even bigger things.”
Katie Thompson joins following a 15 year career in communications working at global consumer-facing companies including Guardian News & Media and Coca-Cola, as well as at Portland Communications where she led campaigns for brands including Google and Facebook. She is currently VP of Communications for the Guardian's US operation, based in New York, and has also overseen communications strategy for projects including the publication’s launch in Australia and the relaunch of its website in 2014. She spent three years at Coca-Cola with responsibility for communications activity for the company's sponsorship of the London 2012 Olympic Games. Katie joins OVO in January 2017.
“OVO has a great reputation as a purpose-driven company that is underpinned by a clear and powerful set of values”, said Katie Thompson. I look forward to finding new and compelling ways to tell the company’s unique story.”
Their arrival comes as OVO received international recognition for its success in building a powerful and trusted brand, with a focus on putting customers first. In September, the company received the prestigious ‘World’s Best Energy Brand’ award at CHARGE, the world’s first energy branding conference that took place in Reykjavik, Iceland.
CEO Stephen Fitzpatrick commented, “We’ve built an incredible brand at OVO and winning a big award was a testament to this but I feel like we’ve only scratched the surface of what’s possible.
Adam and Katie have years of experience working with some of the world’s biggest and most loved brands and they will play a huge role in achieving our mission of creating the world’s most trusted energy company.”
Headquartered in Bristol, OVO Energy has been recognised as a Which? Recommended Provider for Energy for the second year in a row, cementing its position as one of the leading independent suppliers in the UK energy retail market. OVO was founded in 2009 by Stephen Fitzpatrick who set out to create a better energy company. In June 2016, OVO has close to 700,000 happy customers and employs more than 1000 people.
OVO’s guiding principles are simplicity, transparency and fairness in all of its operations: making the energy industry easier for consumers to understand and making sure prices reflect the actual cost of doing business so customers know they’re getting a good deal.
CHARGE is the World's first Energy Branding conference located in Reykjavik, Iceland. It was held for two days, across 19th-20th September. CHARGE seeks out to explore the frontiers of Energy Branding and bring to the industry hands-on best practices and cases along with academic examples with the aim of demonstrating potential opportunities for the energy space and its customers by utilizing world-class brand practices.
To select the winner for Best Energy Brand, each brand is judged by a combined score from a panel of experts, consumer survey and a rating from an independent analysis.
Overall, it takes into account considerations including the consumer perceptions, market maturity and professional expert opinion.