Electric cars top list of most-coveted technology amongst Brits for 2017

London, 31 August 2017 - Electric cars top the list for the most popular technology for UK households in the future, beating drones, virtual-reality headsets and self-ordering fridges to the futuristic finishing line, according to a new survey by OVO Energy. And, with the Government ramping up its plans to phase out combustion engines, the electric car momentum is set to continue for decades to come. 

In the first half of 2017, 22,480 plug-in cars have been registered in the UK, 54 per cent higher than the same period in 2015*. In addition, those surveyed believe electric vehicles will increase in popularity within the next five years, as almost two thirds of Brits worry about their environmental footprint. 

Tom Pakenham, Head of Electric Vehicles, OVO Energy said: “It’s no surprise that electric cars top the list of most popular future technology for households. With electric vehicle adoption growing rapidly across the UK, and the number on UK roads expected to reach one million by 2022, there is massive momentum on the part of consumers to join in on the next big innovation in transport and technology.”

While more than two thirds of Brits would consider buying an electric vehicle, range anxiety and a perceived lack of charge points prevents them from making the purchase. Fifty-six per cent of respondents believe that there are not enough charge points in the UK. On average, those surveyed, estimated that there were fewer than 3,000 charge points in the UK, whilst the actual figure is currently more than four times that with almost 14,000**. 

Electric car owners, and those geared up to make the switch, no longer need to be concerned about a lack of charge points. OVO Energy has recently introduced the EV Everywhere bundle offering free membership to the POLAR network, with unlimited access to more than 5,000 charge points nationwide. 

Tom Pakenham, comments: “At OVO Energy, we are looking to power a sustainable future for everyone, offering innovative, technology-led solutions to simplify and improve their lives. That’s why we launched EV Everywhere, bundling 100 per cent renewable household energy with free membership to the largest charging network in the country, providing the best one-stop household and electric vehicle plan on the market today.”

The survey also projected that  electric vehicles would take Hollywood by storm with James Corden voted the celebrity Brits would most like to take on an electric vehicle road trip. Furthermore, as Daniel Craig delights cinemagoers by announcing his return to play 007 in the next James Bond film, the survey confirms that more than one in three Brits believe he should trade in his signature Aston Martin for a lean, green electric vehicle. 

For more information please contact:

Customers can find out more on the EV Everywhere homepage: 

Notes to Editors
* Statistics from Go Ultra Low, July 2017.
** Total of charge points in the UK according to Zap Map, as of 22nd August 2017.

The research was conducted by Censuswide with 2,000 respondents in July 2017. 

What technologies do you think will be the most popular for households in the future? (Tick up to three)


1. Electric Vehicles


2. Webcam doorbells


3. I’m not really sure what technologies will be the most popular in the future


4. Virtual reality headsets


5. Self ordering fridges


6. Drones


7.Wi-Fi kettles


8. Other, please specify (open answers including domestic robots and 3D printers)



The top 10 things that would put respondents off when buying an electric vehicle


1. Lack of charging points


2. Expense


3. Being out of range from charging points


4. Time taken to charge


5. Cost


6. Concern over safety


7. Unattractive design


8. Security


9. Nothing would put them off buying an electric vehicle


10. City Parking



Top ten celebrities that survey respondents want to go on an electric vehicle road trip with are:


1. James Corden


2. Stephen Fry


3. Holly Willoughby


4. Jeremy Clarkson


5. Lewis Hamilton


6. Brad Pitt


7. Russell Brand


8. Madonna


9. Richard Branson


10. Donald Trump


When asked if James Bond should drive an electric vehicle:

  • More than a third (35%) respondents think in the next James Bond film he should drive an electric vehicle, with 1 in 8 (13%) stating that he definitely should drive an electric vehicle. 
  • 2 in 5 (38%) respondents think Electric Vehicles will be the most popular technology for households in the future 

About OVO Energy
OVO Energy is one of the largest independent energy suppliers in Britain. Founded in 2009 by entrepreneur Stephen Fitzpatrick, OVO Energy redesigned the energy experience to be fair, effortless, green and simple for all customers. With a mission of creating the world’s most trusted energy company, OVO Energy has attracted nearly 700,000 customers and has been recognised as the uSwitch Energy Supplier of the Year, ranking number one in the 2015 and 2016 Which? energy customer satisfaction surveys.

O​VO​ Energy Ltd, registered office 1 Rivergate Temple Quay Bristol, BS1 6ED, company no. 06890795 registered in England and Wales, VAT No. 100119879

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Please see below for full terms and conditions on 33% renewable electricity, 3-5% interest rewards, exit fees and saving claims.


1Monthly cost - Representative monthly direct debit costs based on a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas) paying in advance by direct debit, including online discount.  All rates correct as of 2/3/2018, but may go up or down.

2Weekly cost - Representative weekly costs based on a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas).  All rates correct as of 22/11/2017, but may go up or down.

3Pay Monthly Savings claims: Saving based on the estimated annual cost of OVO Two year fixed tariff for a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas) paying monthly in advance by direct debit, including online discount. Comparisons made against the average of the Big 6 standard variable tariffs with equivalent features. All rates correct as of 2/3/2018.“The Big 6” are British Gas, Scottish Power, SSE, Npower, E.ON and EDF.

4Pay As You Go Savings are based on the average estimated annual costs for new PAYG OVO customers quoted through the OVO website (based on household and/or consumption information provided by those customers), compared to their current supplier and tariff. Comparisons taken between 01/01/2016 and 11/10/16. Incl VAT. Actual savings may vary according to your current supplier or tariff, individual tariff options, household information, consumption and location. 

We include almost twice as much renewable electricity as the national average: At least 33% of electricity in all of our tariffs comes from renewable sources. The national average, according to Ofgem as at March 2014 was 16.7%. For more information please visit this page.

33% of your electricity comes from renewable sources: 33% renewable electricity as standard as of 1st April 2015. Renewable electricity is generated from wind, solar, geothermal, wave, tidal, hydro, biomass, landfill gas, sewage treatment plant gas and biogas.

OVO Interest Rewards: Interest Rewards are paid on credit balances of customers paying by monthly Direct Debit. It is calculated at 3% in your first year, 4% in your second year and 5% in your third year (and every year thereafter) if you pay by Direct Debit. Interest Rewards are paid monthly based on the number of days you’re in credit and the amount left in your account after you’ve paid your bill. Full terms apply:

95% of new customers save when switching to OVO: Savings based on the average estimated annual costs for all new OVO customers quoted through the OVO website, compared to their current supplier and tariff. Comparisons taken between 01/05/2016 and 11/10/16. Incl VAT.

94% of surveyed customers would recommend us: OVO conducted a survey of their customers in between 1st January 2016 and 15th April 2016. Out of 15,312 customers who responded, over 94% rated OVO 6+ when asked 'how likely would you be to recommend us to a friend and family, on a scale of 1 to 10.

uSwitch's Energy Supplier of the Year 2017: OVO energy was voted and awarded  'Energy Supplier of the year' and best for: Overall Customer Satisfaction, Most Likely to be Recommended, Value for Money, Best Deal for You, Customer Service, Billing Services, Energy Efficiency, Meter Services, Online Services, Green Services and Transfer Process. OVO Energy scored a 96% customer satisfaction score.

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