OVO Energy invites cycling fans on a virtual reality ride inspired by the 2017 Women’s Tour

Spectators at the OVO Energy Women’s Tour can compete for the coveted leader’s jersey whilst also making their local communities greener

  • OVO Energy Women’s Tour kicks off 7th-11th June across five stages 2017
  • Virtual Cycling Challenge invites spectators on an immersive virtual reality experience inspired by the Tour
  • For every person who participates, OVO Energy will donate three trees to local communities as part of its commitment to powering a sustainable future 

London, 5th June 2017 - For the first time ever, spectators can experience the OVO Energy Women’s Tour as the cyclists do through an immersive virtual reality experience. Set to be the most challenging Women’s Tour yet, with longer distances and tougher climbs, OVO Energy invites spectators to get riding at the Virtual Cycling Challenge. 

Tackling one of the Tour's most gruelling hill climbs - the climb to Middleton Top in Derbyshire - fans can put on a virtual reality headset, jump on a bike, and pedal to complete the climb in the fastest time possible for the chance to win a replica OVO Energy leader's jersey. For every person who participates, OVO Energy will donate three trees to their local community as part of its commitment to powering a sustainable future.

Chris Houghton, Managing Director, OVO Energy, said: “The Women’s Tour is a flagship event on the UCI Women's WorldTour calendar, celebrating incredible female cycling talent and welcoming UK communities to share in the excitement of the day. 

As the leading independent energy supplier in the UK, we’re passionate about powering a sustainable future to benefit everyone by using smart technology. Through our title sponsorship of the OVO Energy Women’s Tour and Tour of Britain, we’re energising the spectator experience, encouraging fans to join the ride through innovative VR technology while also helping them make their communities greener.”

The Virtual Cycling Challenge features 360 degree video footage, allowing fans to enjoy stunning scenery along the route with professional cyclist Jessie Walker narrating the ride with tips, tactics and encouragement. Footage speeds up the faster the cyclist pedals with times recorded on the leaderboard throughout each day. The overall female, male and child winners at each stage will receive a replica OVO Energy leader's jersey.

Those wishing to experience the thrill of the ride without breaking a sweat can virtually follow top cycling pro Jessie Walker through a headset experience, watching as she cycles up to Middleton Top. Spectators can even put themselves in the race leader’s shoes at the OVO Energy Photo Finish booth where they can snap and share a GIF of their unique finish line photo. 

For each participant, OVO Energy will donate three trees to their local community working in partnership with The Conservation Volunteers and local councils to source and plant trees. 

Adam Rostom, Chief Marketing Officer, OVO Energy, said: “We are always looking for creative ways to reach new and existing customers and demonstrate that we are a different kind of energy company - one that’s innovative and better for everyone. Tapping enthusiast passion around the power of cycling provides us with a new entry point into a conversation with consumers about energy, technology and sustainability directly in the communities where they live and play.”

OVO Energy has engaged Havas Sports & Entertainment Cake based in London to activate the Virtual Cycling Challenge located in the fan zone at the finish line at each stage.

Jessie Walker, Professional Cyclist, said: “The OVO Energy Women’s Tour is a momentous occasion for local people and I can’t wait to meet all the spectators and supporters that cheer the competitors on. The virtual reality experience will put fans through their paces so they get a taster of what it takes to compete in the Tours and what a professional cyclist may be up against.” 


For more information please contact:

About OVO Energy
OVO Energy is one of the largest independent energy suppliers in Britain. Founded in 2009 by entrepreneur Stephen Fitzpatrick, OVO Energy redesigned the energy experience to be fair, effortless, green and simple for all customers. With a mission of creating the world’s most trusted energy company, OVO Energy has attracted nearly 700,000 customers and has been recognised as the uSwitch Energy Supplier of the Year, ranking number one in the 2015 and 2016 Which? energy customer satisfaction surveys.

About the Women’s Tour 
The Women’s Tour is the UK’s biggest professional women’s cycle race and a part of the UCI Women’s World Tour, taking place between Wednesday 7 and Sunday 11 June 2017. The top 15 cycling teams will take part in the OVO Energy Women’s Tour this year, including the number one team Boels Dolmans, of defending race champion Lizzie Deignan, and Wiggle HIGH5. For the first time, London will host the final stage of the OVO Energy Women’s Tour on Sunday 11 June, celebrating its fourth year since launching in 2014. 

O​VO​ Energy Ltd, registered office 1 Rivergate Temple Quay Bristol, BS1 6ED, company no. 06890795 registered in England and Wales, VAT No. 100119879

Additional terms and conditions
Please see below for full terms and conditions on 33% renewable electricity, 3-5% interest rewards, exit fees and saving claims.


1Monthly cost - Representative monthly direct debit costs based on a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas) paying in advance by direct debit, including online discount.  All rates correct as of 2/3/2018, but may go up or down.

2Weekly cost - Representative weekly costs based on a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas).  All rates correct as of 22/11/2017, but may go up or down.

3Pay Monthly Savings claims: Saving based on the estimated annual cost of OVO Two year fixed tariff for a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas) paying monthly in advance by direct debit, including online discount. Comparisons made against the average of the Big 6 standard variable tariffs with equivalent features. All rates correct as of 2/3/2018.“The Big 6” are British Gas, Scottish Power, SSE, Npower, E.ON and EDF.

4Pay As You Go Savings are based on the average estimated annual costs for new PAYG OVO customers quoted through the OVO website (based on household and/or consumption information provided by those customers), compared to their current supplier and tariff. Comparisons taken between 01/01/2016 and 11/10/16. Incl VAT. Actual savings may vary according to your current supplier or tariff, individual tariff options, household information, consumption and location. 

We include almost twice as much renewable electricity as the national average: At least 33% of electricity in all of our tariffs comes from renewable sources. The national average, according to Ofgem as at March 2014 was 16.7%. For more information please visit this page.

33% of your electricity comes from renewable sources: 33% renewable electricity as standard as of 1st April 2015. Renewable electricity is generated from wind, solar, geothermal, wave, tidal, hydro, biomass, landfill gas, sewage treatment plant gas and biogas.

OVO Interest Rewards: Interest Rewards are paid on credit balances of customers paying by monthly Direct Debit. It is calculated at 3% in your first year, 4% in your second year and 5% in your third year (and every year thereafter) if you pay by Direct Debit. Interest Rewards are paid monthly based on the number of days you’re in credit and the amount left in your account after you’ve paid your bill. Full terms apply:

95% of new customers save when switching to OVO: Savings based on the average estimated annual costs for all new OVO customers quoted through the OVO website, compared to their current supplier and tariff. Comparisons taken between 01/05/2016 and 11/10/16. Incl VAT.

94% of surveyed customers would recommend us: OVO conducted a survey of their customers in between 1st January 2016 and 15th April 2016. Out of 15,312 customers who responded, over 94% rated OVO 6+ when asked 'how likely would you be to recommend us to a friend and family, on a scale of 1 to 10.

uSwitch's Energy Supplier of the Year 2017: OVO energy was voted and awarded  'Energy Supplier of the year' and best for: Overall Customer Satisfaction, Most Likely to be Recommended, Value for Money, Best Deal for You, Customer Service, Billing Services, Energy Efficiency, Meter Services, Online Services, Green Services and Transfer Process. OVO Energy scored a 96% customer satisfaction score.

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