Brits trust tech over family and friends

20 December 2018

  • People rely on apps for 36% of their daily routine
  • 72% trust technology for advice on reducing their energy consumption
  • Only 5% would trust a friend with financial advice

London, 20 December 2018: Research from OVO Energy has revealed that Brits rely on apps for 36% of their daily routine and trust technology over people for advice on energy consumption, finances and home management.

The survey of over 3,000 people revealed Brits are making ‘smart choices’ based on their use of apps and smart technology. 72% said they trust apps and smart technology over people to help reduce their energy consumption, with Brits checking their smart meter on average 3 times a week.

Over half (53%) also said they rely on apps and the internet when looking for guidance on their finances, compared to asking family (15%) or friends (5%).

The data confirms that smart meters and energy apps are providing benefits, with over one third (35%) saying that this technology has helped them understand and monitor their energy usage more effectively. 39% of people also said that using finance apps actively helps them to save money, with a further 36% stating that they now understand their finances better as a result of using apps.

Steve Harris, Energy Director, OVO Energy said:
“Smart meters have added value to millions of customers across the UK, offering innovative features to manage energy usage while also supporting future-facing technologies to make energy cleaner and more abundant for everyone. The research shows that Brits who have signed up for a smart meter are reaping the rewards and we encourage anyone without a meter to get one and access the latest energy technologies.”

OVO’s findings suggest that technology is also providing an educational benefit, with 52% of people surveyed saying that they regularly learn something from apps. For example, 1 in 3 said they now run their home more efficiently as a result of using apps and smart technology. The results also revealed the three types of app that Brits rely on most:

· 56% said that they rely on apps to talk to friends and family every day
· 50% said they rely on apps to check news every day
· 47% use an app to wake them up every day

In the future, it’s likely that the reliance on apps will only increase, with 70% of those surveyed saying they expect future apps and smart technology to enable them to make smarter life choices in future.

More findings and in-depth analysis can be found on the OVO blog:



For further information:
E: [email protected]
T: 01132 121211

About the research:
All figures, unless otherwise stated, are from Censuswide. Total sample size was 3,008 UK adults.
Fieldwork was taken between 23.11.18 - 27.11.18 - The survey was carried out online.

About OVO

OVO is the UK’s largest independent energy technology company and supplier. Across the group, OVO serves over one million customers with intelligent energy services. Founded in 2009 by Stephen Fitzpatrick, OVO redesigned the energy experience to be fairer, greener and simpler for all. Today OVO is no longer simply an energy retail business: it is a group of innovative, dynamic companies, all striving to harness technological advances with great consumer propositions to create more abundant clean energy for everyone.