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OVO Energy Women’s Tour Returns This Week

  • The fastest women in the world return to the UK this week for the OVO Energy Women’s Tour
  • Equal prize money structure is now identical to that of the men’s Tour of Britain
  • Racing begins on Wednesday in Suffolk, running through to Wales on Sunday 17th June
  • Ebike experience in Worcester and Colwyn Bay for spectators

This year’s OVO Energy Women’s Tour kicked off yesterday in Framlingham, Suffolk. The tour will see the world’s top female cyclists compete over five stages and for an equal prize fund to the men’s OVO Energy Tour of Britain. 

OVO Energy announced their support for an increased prize fund earlier this year, during the  race’s launch in Parliament, land increased the Women's Tour prize fund by €55,000, bringing pot from €35,000 to €90,000. Stage by stage, jersey by jersey, the Women’s Tour riders will receive exactly the same prize money as the men’s Tour of Britain.

Chris Houghton, CEO Energy Retail at OVO Energy, said: “Providing equal prize money in the men’s and women’s professional cycling is incredibly important to our values as a business. In the last five years, the Women’s Tour has step changed the racing experience for professional women riders, particularly as compared to other events around the world. The OVO Energy Women’s Tour is the most prestigious multi-day stage race in women’s cycling and I’m really excited for the racing to get underway”. 

The 2018 OVO Energy Women’s Tour, which forms part of the UCI Women’s World Tour, will cut across the cycling heart of Britain, beginning in East Anglia, then travelling over five stages throughout Suffolk, Northamptonshire, Warwickshire and Worcestershire. A final day’s stage race through the Snowdonia National Park will see the Tour’s first overall finish in Wales. 

Spectators at stage one (Worcester) and five (Colwyn Bay) will have the opportunity to not only watch the world class racing whilst soaking up the event’s electric atmosphere, but also the chance to try out Whisper ebikes. The public will be able to test ride the bikes on a closed circuit, located near the finish line, before the race arrives. Adult bikes, kids bikes and helmets will be provided, along with a team of experts on hand to help users with any advice they require. 

In total 17 teams will compete in the 2018 OVO Energy Women’s Tour, including four British squads, Wiggle HIGH5, Trek-Drops, WNT-Rotor and Storey Racing, with the riders set to compete in the race and battle to succeed Kasia Niewiadoma as the OVO Energy Green Jersey. Amongst the riders hoping to get their hands on the green jersey are 2017 track world champion Katie Archibald (Wiggle HIGH5), Hannah Barnes (Canyon-SRAM) and Dutch powerhouse Marianne Vos (Waowdeals Pro Cycling). 

For more details on the stages and the race please visit www.womenstour.co.uk

ENDS

Notes to Editors

Images from the 2017 OVO Energy Women’s Tour can be downloaded for editorial use here

For more information, please visit the race’s Press page www.womenstour.co.uk/about/press/ 

  • Stage One, Wednesday 13 June, Framlingham to Southwold, 130km
  • Stage Two, Thursday 14 June, Rushden to Daventry, 145km
  • Stage Three, Friday 15 June, Atherstone to Royal Leamington Spa, 151km
  • Stage Four, Saturday 16 June, Wychavon District to Worcester, 130km
  • Stage Five, Sunday 17 June, Dolgellau to Colwyn Bay, 122km

A national map and stage-by-stage graphics can be downloaded here.

The full list of teams for the 2018 OVO Energy Women’s Tour:

  • Boels Dolmans Cycling Team (NED)
  • Mitchelton Scott (AUS)
  • Team Sunweb (NED)
  • Cervélo Bigla Pro Cycling (DEN)
  • Canyon//SRAM (GER)
  • Wiggle HIGH5 (GBR)
  • WaowDeals Pro Cycling (NED)
  • Cylance Pro Cycling (USA)
  • Alé Cipollini (ITA)
  • FDJ Nouvelle – Aquitaine Futuroscope (FRA)
  • BTC City Ljubliana (SLO)
  • Team Hitec Products- Birk Sport (NOR)Team Virtu Cycling (DEN)
  • Valcar PBM (ITA)
  • Trek – Drops (GR)
  • WNT-Rotor Pro Cycling (GBR)
  • Storey Racing (GBR)

The OVO Energy Women’s Tour

Created by SweetSpot Group in 2014, The OVO Energy Women’s Tour is the UK’s first ever international stage-race for women, bringing the world’s top riders to compete over five days in Great Britain as a part of the UCI Women’s WorldTour.

SweetSpot are an event organiser and sports marketing company behind the organisation of the Tour of Britain, the UK’s biggest professional cycle race and the country’s largest free-to-watch sporting event, and the creation of the unique Tour Series town and city centre televised races.

The four editions to date, won by Marianne Vos in 2014, Lisa Brennauer in 2015, Lizzie Deignan in 2016 and Kasia Niewiadoma in 2017, have seen hundreds of thousands of spectators turn out at the roadside with many more around the UK watching the ITV4 highlights every evening.

For further media information, please visit www.womenstour.co.uk/about/press/ or contact Peter Hodges, SweetSpot, peterh@thetour.co.uk, 07970 526 519 / 01932 831 485

About OVO Energy

OVO Energy is the largest independent energy supplier in Britain. Founded in 2009 by entrepreneur Stephen Fitzpatrick, OVO Energy redesigned the energy experience to be fair, effortless, green and simple for all customers. Today OVO Energy is a progressive energy company that serves more than 850,000 retail energy customers, striving to deliver more abundant clean energy for everyone.

For further media information on OVO Energy, please contact: Ruth Grimoldby, Fusion Media, ruth@fusion-media.co.uk, 07740 462 489 / 0203 735 8835