Vanarama and OVO Energy combine to create unbeatable EV offer

09 June 2021

Vanarama and OVO Energy have today launched an innovative new partnership that will put OVO Energy new and existing members in pole position for the best deals on electric car leasing and help them achieve unbeatably low EV running costs.

The groundbreaking arrangement between the UK’s biggest online vehicle leasing business and largest independent energy supplier will see new and existing OVO Energy members able to access the hottest electric vehicle leasing deals through an exclusive new partner site.

But that’s not all. When leasing a new ‘Hot Offer’ EV, they will also qualify for a years’ free insurance (worth an average £538) and a fully installed EV home charger.

Better still, OVO’s ingenious Free Green Miles scheme, converts EV miles into a reduction in energy bills, meaning customers can save money on charging their vehicle and on their household energy.

Vanarama and OVO Energy believe that, taken together, the new scheme creates the UK’s best value and most affordable route to electric motoring.

Andy Alderson, CEO and founder of Vanarama, said: “More and more motorists are looking to make the switch to electric motoring and we are determined to make it as easy and affordable as possible for them to do so.”

He added: “This new partnership with OVO is incredibly exciting and brings together a range of benefits to create an unbeatable offer that other brands can’t even come close to.”

From today, visitors to OVO’s website – – will find a new section offering a range of tools, information and impartial advice for those thinking about moving from petrol or diesel and into an electric car.

Members can then choose to be redirected to a co-branded partner site where they can access leasing deals on the latest EV models through Vanarama. Those leasing an EV through the site will automatically qualify for the years’ free insurance*, free charger installation while new and existing OVO members will also qualify for the Free Green Miles tariff.

Chris Russell, Managing Director OVO Drive, OVO Energy said:
"The new partnership between OVO Energy and Vanarama creates another opportunity for drivers across the UK to reap the rewards from driving an electric vehicle. As a business we've set progressive goals to halve our members’ carbon footprint by 2030, as a direct response to the climate crisis. By rolling out innovative new propositions to our members to get into electric vehicles we're unlocking the huge environmental opportunity that electric vehicles offer."


*insurance offer subject to status and eligibility. Terms and conditions apply.

Editors: Andy Alderson is available for interview upon request.
For more information or to arrange an interview, please contact the Vanarama Press Office on 07512 195219.

About Vanarama

Vanarama is a multi-award-winning online vehicle leasing company established by CEO Andy Alderson in 2004.
Now employing more than 230 people from its headquarters in Hertfordshire and remotely across the country, the brand has grown into a mainstay of the vehicle leasing sector.

Throughout, this growth has been driven by Vanarama’s commitment to put the customer experience at the heart of all its activities. Investing heavily in industry-leading customer service has been a major part of its formula for success.

Through its easy-to-use site – – the brand currently leases more than 51,000 vehicles to over 40,000 customers across the UK.
The company has also been confirmed as a Sunday Times 100 Best Small Companies to Work for in the UK in 2016, 2017 and 2018.
Vanarama is also a member of the Institute of Customer Service and was awarded a Service Mark with distinction in 2017.

More recently Vanarama won 5 gold awards at the UK CX Awards 2020 for their online customer experience as well as for putting their customers and employees first during the Covid pandemic.

About OVO Energy

OVO Energy was founded in 2009 and redesigned the energy experience to be fair, effortless, green and simple for all customers.

The company has spent the last decade investing in the market leading technology, customer service operations and digital products to help members cut their carbon emissions.

OVO is on a mission through its sustainability strategy Plan Zero to tackle the most important issue of our time; the climate crisis, by bringing our customers with us on the journey towards zero carbon living.

OVO Energy has committed to being a net zero carbon business and achieve bold science-based carbon reduction targets by 2030, while helping members halve their carbon footprint at the same time.

OVO’s retail businesses include: OVO Energy, Boost, CORGI HomePlan and SSE Energy Services.

For more information please contact: [email protected]