Traditional New Year’s resolutions, such as quitting smoking, have been replaced by modern life changes like being more positive, saving more money and de-cluttering the home, it emerged yesterday.
New technologies and healthier lifestyles have led to an influx of new promises for the year – with seven in ten binning ‘old fashioned’ vows relating to smoking, alcohol and exercise.
Reading more books, re-decorating the house and mixing up the routine by visiting new bars and restaurants were among the top 10 modern resolutions for this coming year.
While the 10th most popular goal for modern Brits is to ‘not complain as much’ in 2015, the study of 2,000 revealed.
The research, which was commissioned by energy provider OVO Energy, found surprising people with little acts of kindness, getting better at taking photos and shopping around more for the best deals also proved popular.
Other personal changes Brits are aspiring to make include standing up for themselves more, learning a new language and trying to be a bit greener by improving their recycling habits.
Yesterday a spokesperson for OVO said: "It seems the traditional New Year’s resolutions are dwindling as the results show that these are perhaps a little more difficult to keep to.
"We’re instead seeing a lot more goals emerging that are linked to making little improvements throughout the year that will benefit both themselves and others; be it having a more positive outlook, getting on top of monthly outgoings or doing more to help friends and family.
"Interestingly, ‘complaining less’ is a top ten resolution. As a company built around what is right for the customer, it is our resolution to do as much as possible to help customers feel they do not need to complain, or when then do, their complaint is resolved quickly. This should always be a top priority in a retail business.”
The study also found aims such as organising a vast collection of digital photos properly, making more effort with family and reviewing deals with financials and suppliers to ensure they are getting the best value possible were common.
Trying a new hairstyle, getting a pet and even learning how to flirt properly also featured on the list of Britain’s 50 modern resolutions for 2015.
Being more punctual, making the effort to send more personal, well thought out gifts and sorting out or changing online passwords was also on the agenda.
Getting a six pack or checking work emails less when at home were regular goals, while some surprisingly aim to take more selfies in 2015 – creeping in at number 50 on the list.
Other aims which narrowly missed out on the top 50 were watching less reality TV, trying to stop texting or contacting an ex and having a go at online dating.
Just six per cent of the 2,000 studied were aiming to quit smoking while under a quarter said they were taking up a resolution that actually related to fitness or health.
Over two thirds said making proper resolutions was a ‘waste of time’ and had never actually completed one they had made in the past, with a large majority setting smaller achievable targets to complete across the year.
The OVO spokesperson added: "A new year is always seen as a fresh start and a chance to make positive improvements. As a customer centric business we constantly reflect on how we can create positive change, and as with the nation’s resolutions we like to continually make year-round improvements to how we operate, what we offer to our customers and how we deliver first class service to our customers.
"Having revealed Brits’ top resolutions and discovering they are focused on being savvy with money, making positive changes and extra effort with others, it bodes well that our own resolutions for 2015 reflect this.
"As part of our new year’s pledge we promise not to rip off our loyal customers by keeping them on unnecessarily high tariffs, all our tariffs will reflect the cost of getting energy to that customer and we also promise to reward customers, paying you interest when your balance is in credit."
For a full list of 2015 New Year’s Resolutions from OVO Energy and Brits’ top 50 resolutions, please see below:
OVO Energy Ltd, registered office 1 Rivergate Temple Quay Bristol, BS1 6ED, company no. 06890795 registered in England and Wales, VAT No. 100119879
Additional terms and conditions
Please see below for full terms and conditions on 33% renewable electricity, 3% interest rewards, exit fees and saving claims.
1Monthly cost - Representative monthly direct debit costs based on a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas) paying in advance by direct debit, including online discount. All rates correct as of 24/1/2018, but may go up or down.
2Weekly cost - Representative weekly costs based on a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas). All rates correct as of 22/11/2017, but may go up or down.
3Pay Monthly Savings claims: Saving based on the estimated annual cost of OVO Two year fixed tariff for a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas) paying monthly in advance by direct debit, including online discount. Comparisons made against the average of the Big 6 standard variable tariffs with equivalent features. All rates correct as of 06/2/2018.“The Big 6” are British Gas, Scottish Power, SSE, Npower, E.ON and EDF.
4Pay As You Go Savings are based on the average estimated annual costs for new PAYG OVO customers quoted through the OVO website (based on household and/or consumption information provided by those customers), compared to their current supplier and tariff. Comparisons taken between 01/01/2016 and 11/10/16. Incl VAT. Actual savings may vary according to your current supplier or tariff, individual tariff options, household information, consumption and location.
We include almost twice as much renewable electricity as the national average: At least 33% of electricity in all of our tariffs comes from renewable sources. The national average, according to Ofgem as at March 2014 was 16.7%. For more information please visit this page.
33% of your electricity comes from renewable sources: 33% renewable electricity as standard as of 1st April 2015. Renewable electricity is generated from wind, solar, geothermal, wave, tidal, hydro, biomass, landfill gas, sewage treatment plant gas and biogas.
OVO Interest Rewards: Interest Rewards are paid on credit balances of customers paying by monthly Direct Debit. It is calculated at 3% in your first year, 4% in your second year and 5% in your third year (and every year thereafter) if you pay by Direct Debit. Interest Rewards are paid monthly based on the number of days you’re in credit and the amount left in your account after you’ve paid your bill. Full terms apply: https://www.ovoenergy.com/terms
95% of new customers save when switching to OVO: Savings based on the average estimated annual costs for all new OVO customers quoted through the OVO website, compared to their current supplier and tariff. Comparisons taken between 01/05/2016 and 11/10/16. Incl VAT.
94% of surveyed customers would recommend us: OVO conducted a survey of their customers in between 1st January 2016 and 15th April 2016. Out of 15,312 customers who responded, over 94% rated OVO 6+ when asked 'how likely would you be to recommend us to a friend and family, on a scale of 1 to 10.
uSwitch's Energy Supplier of the Year 2017: OVO energy was voted and awarded 'Energy Supplier of the year' and best for: Overall Customer Satisfaction, Most Likely to be Recommended, Value for Money, Best Deal for You, Customer Service, Billing Services, Energy Efficiency, Meter Services, Online Services, Green Services and Transfer Process. OVO Energy scored a 96% customer satisfaction score.
* EV - Everywhere, full terms and conditions: https://www.ovoenergy.com/ev-everywhere/terms
* OVO SolarStore (Beta), full terms and conditions: https://www.ovoenergy.com/ovo-solar-store/terms