Our Climate Transition Plan
Mind the Green Gap
Mind the Green Gap was our first Climate Transition Plan – a transparent roadmap which set out exactly how we’d cut emissions by 2035. It was built around one central argument: home heating is the most critical and overlooked part of the net zero puzzle. We knew we needed urgent action to make electric heating cheaper and accessible for every household.
What the plan called for:
Fixing broken energy pricing: rebalancing policy costs that currently make electricity unfairly expensive compared to gas.
Building a positive landscape to electrify home heating: shifting homes from gas to electric heat, supported by affordable finance and government incentives.
Reforming the broken REGO system: ending greenwashing on so-called ‘100% renewable tariffs’ and channelling investment into new renewable capacity.
A gas boiler backstop: reinstating a firm deadline to phase out sales of new gas boilers.
Building a smarter, more flexible grid: scaling up smart meters and demand flexibility to better match green supply and customer demand.
Working with supply chains: value chains of these technologies often pose significant environmental or social risks, and we want to make sure that we respond effectively
Destination Electric
We launched the plan at London Climate Action Week, Europe’s largest climate forum, with an immersive experience called Destination Electric.
Inspired by the visual language of the Underground, we turned the Transition Plan into a physical journey. Stations replaced information stands; train tickets granted entry; and OVO’s green square stood in for the red transit circle. Six zones, each dedicated to a different green technology, led attendees along transit lines on the floor to a main-stage panel discussion.
A digital companion let each attendee rate their own progress at every station – “On time”, “Minor delays” or “Severe delays” – and the live data fed directly into the panel conversation, turning the room’s collective voice into the main event.