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Cut the corner shop queue: say hello to Smart PAYG+

By Sophie Gackowski Thursday 29 October 2015

Have you heard the news? Here at OVO Energy, we’ve developed  Smart PAYG+. The first and only pay-as-you-go service on the market that allows you to top up your energy with the tap of an app. You can check your balance, see your energy usage, and top up without… well, getting up!


The problems of PAYG energy

What’s the big problem with pay-as-you-go meters? They need topping up – usually at the nearest shop. Of course, this isn’t much of an issue on a sunny Saturday afternoon – but what about the middle of the night, or worse still, the morning after? That’s right: we commissioned a little research on PAYG and thanks to Professor Adele H Marshall (Statistician and Director of Research at Queen’s University Belfast), who analysed the findings – we found that us Brits have been in the dark way too long. Just under half of British PAYG customers have experienced a blackout, because the nearest shop was closed, and they couldn’t top up.



No hot shower, no lights, and warm milk in the fridge: having no power is pretty disastrous for the day ahead. But it’s not just nighttime cuts that are a pain: around a third of you have had the power cut when a movie’s about to end, or a goal was about to be scored. Around 39% of you had a home-cooked meal ruined, and 10% of you were getting ready for a night on the town. We’re sorry to mention the poor 5% who got stuck on the loo in the dark!

That said, if the shop is open, you just grit your teeth and bear it, right?


The problems of topping up

Not exactly. Our research found that when at the shop, it doesn’t get a whole lot better. Around 35% of you said that queuing and waiting around was a frustrating waste of time – little wonder if you’re already late for work. But how long do you actually wait in line?

Our stats indicate that the average PAYG energy customer tops up between three and four times a month, and that each top up takes around 16 minutes to complete. Do the maths, and that equates to 11 hours a year – or 28 days in a lifetime.


Cut off and caught out: every PAYG customer's nightmare


The problems: solved with Smart PAYG+

Professor Adele H Marshall, who analysed our research findings, puts it well: “It’s proven that creating free time during the year to do things we enjoy makes people happier in life, so OVO Smart PAYG+ is very welcome for some 11 million pre-pay energy users in the UK”. She continues, “Not only will it help put an end to all kinds of stressful and inconvenient situations but having more spare time gives people a higher quality of life overall”.

Smart PAYG+ puts the power back into your hands, giving you a new level of convenience and control over your energy supply. You can top up online, by text or via the app – while keeping an eye on your usage and balance to boot.

In fact, based on your usage, the app can even tell you how long you have left, before you need to top up your energy. So you’ll never be caught out without power again.



To find out more about why it pays to go Smart PAYG+, simply check out our PAYG+ Energy plan. And if you’d like to know how much you could save with us, why not get a quote today?

O​VO​ Energy Ltd, registered office 1 Rivergate Temple Quay Bristol, BS1 6ED, company no. 06890795 registered in England and Wales, VAT No. 100119879

Additional terms and conditions
Please see below for full terms and conditions on 33% renewable electricity, 3% interest rewards, exit fees and saving claims.


1Monthly cost - Representative monthly direct debit costs based on a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas) paying in advance by direct debit, including online discount.  All rates correct as of 06/06/2017, but may go up or down.

2Weekly cost - Representative weekly costs based on a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas).  All rates correct as of 06/06/2017, but may go up or down.

3Pay Monthly Savings claims: Saving based on the estimated annual cost of OVO Two year fixed tariff for a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas) paying monthly in advance by direct debit, including online discount. Comparisons made against the average of the Big 6 standard variable tariffs with equivalent features. All rates correct as of 04/10/2017.“The Big 6” are British Gas, Scottish Power, SSE, Npower, E.ON and EDF.

4Pay As You Go Savings are based on the average estimated annual costs for new PAYG OVO customers quoted through the OVO website (based on household and/or consumption information provided by those customers), compared to their current supplier and tariff. Comparisons taken between 01/01/2016 and 11/10/16. Incl VAT. Actual savings may vary according to your current supplier or tariff, individual tariff options, household information, consumption and location. 

We include almost twice as much renewable electricity as the national average: At least 33% of electricity in all of our tariffs comes from renewable sources. The national average, according to Ofgem as at March 2014 was 16.7%. For more information please visit this page.

33% of your electricity comes from renewable sources: 33% renewable electricity as standard as of 1st April 2015. Renewable electricity is generated from wind, solar, geothermal, wave, tidal, hydro, biomass, landfill gas, sewage treatment plant gas and biogas.

3% interest: Calculated at 3% per year for customers paying by advance direct debit.  The OVO Interest Reward is paid monthly based on   number of days in credit and the amount left in your account after you’ve paid your bill,  and the credit balance on which you can earn the OVO Interest Reward is capped. Terms apply:

95% of new customers save when switching to OVO: Savings based on the average estimated annual costs for all new OVO customers quoted through the OVO website, compared to their current supplier and tariff. Comparisons taken between 01/05/2016 and 11/10/16. Incl VAT.

94% of surveyed customers would recommend us: OVO conducted a survey of their customers in between 1st January 2016 and 15th April 2016. Out of 15,312 customers who responded, over 94% rated OVO 6+ when asked 'how likely would you be to recommend us to a friend and family, on a scale of 1 to 10.

Britain's top rated energy provider: Britain's top rated energy provider in the Which? 2015 satisfaction survey. Survey conducted in October 2015. Awarded in January 2016.

uSwitch's Energy Supplier of the Year: OVO energy was voted and awarded  'Energy Supplier of the year' and best for: Overall Customer Satisfaction, Most Likely to be Recommended, Value for Money, Best Deal for You, Customer Service, Billing Services, Energy Efficiency, Meter Services, Online Services, Green Services and Transfer Process. OVO Energy scored a 96% customer satisfaction score.

Which?: Achieved the highest score of 78% in the Which? Satisfaction Survey conducted in September and October 2016.

* EV - Everywhere, full terms and conditions:

* OVO SolarStore (Beta), full terms and conditions:

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