Cut the corner shop queue: say hello to Smart PAYG+
By Sophie Gackowski Thursday 29 October 2015
Have you heard the news? Here at OVO Energy, we’ve developed Smart PAYG+. The first and only pay-as-you-go service on the market that allows you to top up your energy with the tap of an app. You can check your balance, see your energy usage, and top up without… well, getting up!
The problems of PAYG energy
What’s the big problem with pay-as-you-go meters? They need topping up – usually at the nearest shop. Of course, this isn’t much of an issue on a sunny Saturday afternoon – but what about the middle of the night, or worse still, the morning after? That’s right: we commissioned a little research on PAYG and thanks to Professor Adele H Marshall (Statistician and Director of Research at Queen’s University Belfast), who analysed the findings – we found that us Brits have been in the dark way too long. Just under half of British PAYG customers have experienced a blackout, because the nearest shop was closed, and they couldn’t top up.
No hot shower, no lights, and warm milk in the fridge: having no power is pretty disastrous for the day ahead. But it’s not just nighttime cuts that are a pain: around a third of you have had the power cut when a movie’s about to end, or a goal was about to be scored. Around 39% of you had a home-cooked meal ruined, and 10% of you were getting ready for a night on the town. We’re sorry to mention the poor 5% who got stuck on the loo in the dark!
That said, if the shop is open, you just grit your teeth and bear it, right?
The problems of topping up
Not exactly. Our research found that when at the shop, it doesn’t get a whole lot better. Around 35% of you said that queuing and waiting around was a frustrating waste of time – little wonder if you’re already late for work. But how long do you actually wait in line?
Our stats indicate that the average PAYG energy customer tops up between three and four times a month, and that each top up takes around 16 minutes to complete. Do the maths, and that equates to 11 hours a year – or 28 days in a lifetime.
Cut off and caught out: every PAYG customer's nightmare
The problems: solved with Smart PAYG+
Professor Adele H Marshall, who analysed our research findings, puts it well: “It’s proven that creating free time during the year to do things we enjoy makes people happier in life, so OVO Smart PAYG+ is very welcome for some 11 million pre-pay energy users in the UK”. She continues, “Not only will it help put an end to all kinds of stressful and inconvenient situations but having more spare time gives people a higher quality of life overall”.
Smart PAYG+ puts the power back into your hands, giving you a new level of convenience and control over your energy supply. You can top up online, by text or via the app – while keeping an eye on your usage and balance to boot.
In fact, based on your usage, the app can even tell you how long you have left, before you need to top up your energy. So you’ll never be caught out without power again.