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Behind the scenes of our Smart PAYG+ TV ad

By OVO Energy Thursday 21 May 2015

At OVO we’re always keen to listen to our customers’ experiences with energy, and one of the biggest grumbles we hear of is the challenge of prepayment meters, which is why we’ve taken the ‘Oh no!’ out of Pay As You Go.

Whether it’s during your favourite TV show, in the middle of a shower or while you’re cooking dinner, there’s never a good time for the power to go out. It’s these ‘Oh no!’ moments that we’ve brought to life in our brand new TV advert for our Smart PAYG+ product, which allows customers to top up anywhere, anytime, by going online, using an app or sending a text.

Behind the scenes of our Smart PAYG+ TV ad

OVO's Smart PAYG+ team bonding with the actors 

Shot in Manchester over two days, using local creative agency Sharp, the PAYG+ TV ad illustrates the frustration and inconvenience prepayment customers are faced with when their power runs out unexpectedly. Watching a football match with friends or getting ready for a hot date shouldn’t be interrupted with a slog to the shops to top up. But with OVO’s Smart PAYG+ app, you only have to tap to top up.

OVO customer Mat Roberts, from Doncaster, was all-too familiar with those ‘Oh no!’ moments. “Previously I had to trek to my local shop with my key or card, top it up and then come back and top up my meters manually,” he says. “My meters are outside so this often involved me getting wet in the rain or cold in the snow. It was so frustrating." 

But since swapping over to an OVO Smart meter, Mat says keeping his electricity running is a breeze: “Now I don’t have to leave my sofa to top up as I can do it all using OVO’s Smart PAYG+"

 Behind the scenes of our Smart PAYG+ TV ad
On location in Manchester

Smart PAYG+ has loads of great features:

  • Check your credit balance without checking the meter
  • No more meter keys, no more hassle
  • Set auto top up, so you never lose power unexpectedly
  • Keep track easily. See how much you’re using and spending each day, week and month
  • The nation’s cheapest prepay energy provider*
  • The UK’s first and only Which? recommended supplier

“We know that the world of prepayment energy is archaic,” says Smart PAYG+ Managing Director Justin Cockerill. “Customers face a battle to check their balance, relying on local top up points to add credit and, even worse, having the power unexpectedly go out at the worst moments. We wanted to show that we understood those painful moments, and how different that experience would be for you with our new product, Smart PAYG+. For the first time you can tap, top up and relax – all from the comfort of your home, or on the go using our app.”

Behind the scenes of our Smart PAYG+ TV ad

Watching the Smart PAYG+ advert come together

The advert appeared on daytime television across the north of the UK and the Midlands for six weeks – long enough for prepayment customers to make those ‘Oh no!’ moments a thing of the past.

O​VO​ Energy Ltd, registered office 1 Rivergate Temple Quay Bristol, BS1 6ED, company no. 06890795 registered in England and Wales, VAT No. 100119879

Additional terms and conditions
Please see below for full terms and conditions on 33% renewable electricity, 3% interest rewards, exit fees and saving claims.


1Monthly cost - Representative monthly direct debit costs based on a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas) paying in advance by direct debit, including online discount.  All rates correct as of 06/06/2017, but may go up or down.

2Weekly cost - Representative weekly costs based on a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas).  All rates correct as of 06/06/2017, but may go up or down.

3Pay Monthly Savings claims: Saving based on the estimated annual cost of OVO Two year fixed tariff for a non-economy-7, dual-fuel, medium user (3100 kWhs elec. and 12500 kWhs gas) paying monthly in advance by direct debit, including online discount. Comparisons made against the average of the Big 6 standard variable tariffs with equivalent features. All rates correct as of 04/10/2017.“The Big 6” are British Gas, Scottish Power, SSE, Npower, E.ON and EDF.

4Pay As You Go Savings are based on the average estimated annual costs for new PAYG OVO customers quoted through the OVO website (based on household and/or consumption information provided by those customers), compared to their current supplier and tariff. Comparisons taken between 01/01/2016 and 11/10/16. Incl VAT. Actual savings may vary according to your current supplier or tariff, individual tariff options, household information, consumption and location. 

We include almost twice as much renewable electricity as the national average: At least 33% of electricity in all of our tariffs comes from renewable sources. The national average, according to Ofgem as at March 2014 was 16.7%. For more information please visit this page.

33% of your electricity comes from renewable sources: 33% renewable electricity as standard as of 1st April 2015. Renewable electricity is generated from wind, solar, geothermal, wave, tidal, hydro, biomass, landfill gas, sewage treatment plant gas and biogas.

3% interest: Calculated at 3% per year for customers paying by advance direct debit.  The OVO Interest Reward is paid monthly based on   number of days in credit and the amount left in your account after you’ve paid your bill,  and the credit balance on which you can earn the OVO Interest Reward is capped. Terms apply:

95% of new customers save when switching to OVO: Savings based on the average estimated annual costs for all new OVO customers quoted through the OVO website, compared to their current supplier and tariff. Comparisons taken between 01/05/2016 and 11/10/16. Incl VAT.

94% of surveyed customers would recommend us: OVO conducted a survey of their customers in between 1st January 2016 and 15th April 2016. Out of 15,312 customers who responded, over 94% rated OVO 6+ when asked 'how likely would you be to recommend us to a friend and family, on a scale of 1 to 10.

Britain's top rated energy provider: Britain's top rated energy provider in the Which? 2015 satisfaction survey. Survey conducted in October 2015. Awarded in January 2016.

uSwitch's Energy Supplier of the Year: OVO energy was voted and awarded  'Energy Supplier of the year' and best for: Overall Customer Satisfaction, Most Likely to be Recommended, Value for Money, Best Deal for You, Customer Service, Billing Services, Energy Efficiency, Meter Services, Online Services, Green Services and Transfer Process. OVO Energy scored a 96% customer satisfaction score.

Which?: Achieved the highest score of 78% in the Which? Satisfaction Survey conducted in September and October 2016.

* EV - Everywhere, full terms and conditions:

* OVO SolarStore (Beta), full terms and conditions:

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